A longtime Apple product and advertising govt who labored on issues like GarageBand, Logic, iTunes, and the iPod has not too long ago departed the corporate, 9to5Mac discovered. Xander Soren first joined Apple in 2001 and describes himself as one of many co-creators of GarageBand.
Soren held a variety of totally different titles over his 21 years at Apple, most not too long ago serving as the corporate’s “Director of Product Advertising and marketing for Professional Apps.” He initially joined Apple after a stint as a product supervisor at Sonic Foundry. He departed in November 2022.
In accordance with his LinkedIn profile, Soren was one of many “co-creators of GarageBand,” which Apple formally launched in 2004. On the time, he was a product supervisor engaged on the GarageBand and iPod groups. For context, GarageBand was developed underneath the management of Gerhard Lengeling, who got here to Apple following the corporate’s acquisition of audio firm Emagic.
Shortly after the preliminary introduction of GarageBand, Soren was promoted to grow to be the corporate’s “senior product line supervisor for shopper audio functions.” Along with his work on GarageBand and the iPod, Soren additionally labored intently on different iLife apps, iTunes, Logic Professional, Voice memos, and extra. He additionally helped produce a few of the first ringtones for the unique iPhone.
Through the years, Soren introduced onstage at varied Apple occasions. He appeared alongside Steve Jobs to demo GarageBand options a couple of occasions, together with in 2010 at Apple’s “Again to the Mac” occasion and in 2011 to showcase GarageBand for the iPad on the iPad 2.
In more moderen years, Soren served as an advocate for Apple’s “Professional Apps” software program class. Apple’s “Professional Apps” bundle contains software program like Remaining Reduce Professional, Logic Professional, Movement, Compressor, and MainStage. In interviews final 12 months, for instance, he heralded the Mac Studio and Studio Show as being created based mostly on suggestions from Professional customers.
By his work on apps like GarageBand and Logic Professional, plus the early days of iTunes and the iPod, Soren helped Apple facilitate relationships with artists and musicians. A “farewell” video put collectively by a few of his Apple colleagues contains messages of help from a slew of various artists and producers.
Soren formally departed Apple in November and doesn’t seem like planning any type of strikes within the know-how or music trade. As an alternative, his LinkedIn says he’s launching a wine enterprise this 12 months. The departure seems to have been fully amicable and on good phrases.
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