Historically the March quarter has seen the Common value of an iPhone bought within the US decline, after early-adopters improve to premium fashions within the first few weeks after launch within the September quarter and the primary full quarter of availability within the December quarter. This most up-to-date quarter is an attention-grabbing exception, in keeping with Counterpoint Intelligence Analysis Companions (CIRP) .
Each typical knowledge and historic knowledge reveals that later patrons of recent iPhones are extra worth oriented, shying away from the costliest fashions. The weighted common retail value of iPhones bought within the US (US-WARP) has declined within the March quarter yearly since we began calculating it in 2015, in keeping with CIRP.
US-WARP for the March 2023 quarter hit a brand new excessive of $988. The typical iPhone bought within the US is that near $1,000. After all, trade-ins and different promotions permit many iPhone patrons to spend significantly lower than that, however they’re taking dwelling telephones with a median sticker value of virtually $1,000, notes CIRP.
